The American Hot Sauce Industry has been growing at a much faster pace than all other condiments combined with 150% growth since the turn of the century. Some suggest that this is related to the growing Asian and Latin Populations with their love of spice. Millennials are also embracing the use of hot sauce and they are eating spicier foods more often.
A leading global information company recently released an audit suggesting that 56% of households have hot sauce in their kitchens. The audit also suggests that Sriracha is in 9% of US Households and 16% of the households headed by someone under the age of 35. The amount of hot sauce being used in restaurants appears to have increased by double-digits over the past two years. Louisiana-style Red Hot Sauce is the leader in American Hot Sauce use.
According to ongoing food and beverage market research, Females, ages 18 to 44 and 55 to 64, and males, ages 18 to 54 and 65 plus, eat more than the average amount of hot sauce. Dual-income, no kids households, eat more hot sauce than any other household lifecycle. People in the South eat more hot sauce than any other region, but those in Central and Western US also eat an above average amount. Consumers in the East eat less than an average amount of hot sauce.
The burning sensation of hot sauce is caused by capsaicin, this natural chemical sends a burning sensation from the nerve endings in the mouth to the brain. The body defends itself against the burning sensation by secreting endorphins, which are natural painkillers that cause a physical rush. People may be more willing to undergo the burning sensation caused by hot sauce due to the high they experience. Hot sauce is a healthy food that crosses gender, age, ethnicity, and income.